Asian American Community Services - Rebranding
Logo, Business Card, Stationery, Product Applications
This was a student project for my brand identity class. The goal of the project was to rebrand a visual identity for a NPO. This visual identity was created and then applied across various applications such as stationery and t-shirts.
Asian American Community Services (AACS) is a local non-profit organization in Columbus, Ohio. Its goal is to provide services to empower the diverse Asian community of central Ohio and meet its ever changing needs primarily through education, health, communication, and family.
Since AACS is primarily a non-profit organization for the Asian/Asian American community, the visual identity needed to be something that is all-encompassing of the term, "Asian." The mark is reminiscent of a lotus flower. A symbolic flower that is prevalent in almost all Asian cultures in some aspect. There is also a secondary visual incorporated into the mark that represents community.